John Holliday, PhD

I partner with F1000 senior leaders to identify and action against critical business needs, translating rigorous analysis into competitive advantage. From operational efficiency to outsized growth, I've identified $30M+ in top- and bottom-line opportunities, aligning key stakeholders along the way. In the past, I delivered top-rated instruction at Stanford University and published original research with Oxford University Press. In all of my work, an ability to clarify complex issues is at the center.

Director, Strategy & Ops | Zenda

Lead partnership on 2 active accounts, closing $1M+ in new engagements and supporting business development for an additional $1M+ closed. Built and actively manage UXR program 0–1 for B2B SaaS AI-powered product with alpha testing in place at F1000 partners, driving 20+ product improvements and establishing 10+ GTM claims.

Researcher | Stanford & UMD

Presented key research findings on aesthetic experience and decision-making at 12 professional conferences. Published solo-authored reports in 2 peer-reviewed journals, an Oxford University Press collection, and a professional review journal. Reached wider audience by publishing simplified findings with Oxford University Press's blog.