John Holliday, PhD

I’m a consultant who partners with senior leadership to solve their biggest challenges. My expertise lies in translating research findings into strategic narratives. From F500 bizops problems to questions of product–market fit, I drive strategy and deliver insights, aligning key stakeholders throughout every engagement. In the past, I've led top-rated teaching teams at Stanford University and published original research with Oxford University Press. In all of my work, an ability to clarify complex issues is at the center.

Lead Design Strategist & Researcher | Zenda

Strategize, research, and deliver human-centric solutions for F500 business operations.

Product Lead | Tech Fleet

Designed and drove product scope and strategy, aligning research and design teams through weekly sprints to deliver lo-fi prototype to Tech Fleet client in 8 weeks, leveraging competitive analysis, IDIs, and surveys to position within a $2mm market.

Researcher | Stanford & UMD

Presented key research findings on aesthetic experience and decision-making at 12 professional conferences. Published solo-authored reports in 2 peer-reviewed journals, an Oxford University Press collection, and a professional review journal. Reached wider audience by publishing simplified findings with Oxford University Press's blog.